We get it. Finding quality leads in the Corporate Training and HR world is a constant battle. Trade shows, LinkedIn, and those tempting 
“inexpensive” contact lists all seem like viable options. But beware – that bargain list might be the most expensive mistake you make.
The High Cost of Low-Quality Data
While a cheap list might seem like a quick win, it often backfires. These lists are typically riddled with outdated information, inaccurate contacts, and non-decision makers. This translates into two major costs:
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Lost Time: Your valuable sales reps waste precious hours sifting through inaccurate data instead of closing deals and building relationships.
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Lost Opportunities: While your reps are busy chasing dead ends, they’re not connecting with qualified decision-makers, leading to missed opportunities and lost revenue.
The Real Cost of “Cheap”
You’re paying your sales reps a premium salary, but if they’re spending 75% of their prospecting time just trying to find the right person, you’re essentially paying triple the cost for a simple task.
The Waste Adds Up
Let’s do the math:
- If your rep spends 50% of their time prospecting and 75% of that time is wasted on bad data, you’re losing over $2,700 per month and a staggering $32,000 per year – per sales rep!
Don’t Throw Money Away
Before you buy that next cheap list, ask yourself (or the cheap list vendor):
- How is the data compiled?
- Who is compiling it?
- How often is it updated?
- Does it provide specific job functions?
- What are the usage restrictions? (When you invest in the MTG database, you get UNLIMITED USE for 1 full year for calling, mailing, and emailing purposes.)
Invest in Quality, Reap the Rewards
Instead of wasting money on “cheap” lists, invest in a high-quality MARKET INTELLIGENCE database of Training & HR decision-maker contacts. Look for a provider that offers:
- Hand-built lists: Data compiled through direct contact and verification.
- Frequent updates: Regularly refreshed data to minimize wasted time.
- Job function-based segmentation: Target contacts with specific responsibilities within Training, Learning & Development, and/or HR!
The Mentor Tech Group Difference
At Mentor Tech Group, we specialize in providing accurate, hand-built lists of Corporate Training and HR decision-makers. Our Market Intelligence database contains more than 36,000 decision-maker contacts at America’s top companies! We go beyond simply collecting data; we engage in personal conversations with each contact to verify their information and understand their role.
The Benefits of a HIGH Quality List:
- Increased productivity
- Shorter sales cycles
- Improved ROI
- Reduced turnover
- Greater job satisfaction
Ready to stop wasting time and money?
Contact Mentor Tech Group today for a no-obligation quote. Click HERE or call us at (651) 457-8600, Ext. 1!
It’s TIME!
