Top 10 Marketing Tips for Corporate Training & HR by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. ...
Read MoreFive Keys to Reduce Costly Employee Turnover (…Before It’s Too Late) by Jae-ann Rock
When looking at current trends in employee turnover, there is good news and bad news… First, the bad news: Employee turnover is expected to continue to rise through the balance of 2014 and beyond, as economic growth returns. This could mean trouble if you have dissatisfied workers who may begin searching for a more favorable work arrangement. Now, the good news: There are key drivers you can leverage to drive employee retention. If you want to keep your high value employees from leaving, it is critical that you employ these five tips before it’s too late. First, let’s review...
Read More5 Tips to Rev Up Results when Marketing to Corporate Training & HR by Jae-ann Rock
August is nearly over and we all know that September means “back to school” and “back to business”! The push is on… So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain you are rewarding the right behavior, aligned with your...
Read MoreThe Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan
After more than a decade of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system. It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution. The...
Read MoreThe One Thing You KNOW You Need to Do – But Still Haven’t Done by Pat Ryan
After more than a decade of working with e-learning, corporate training, and HR vendors, we havedeveloped a wealth of knowledge about marketing to corporate training & HR. Specializing in this narrow niche has given us the rare opportunity of taking a glimpse into the many different challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies...
Read More5 Steps to Successful Trade Show Follow Up by Jae-ann Rock
You’ve attended a trade show, met a number of prospects (hopefully!), and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up and what approach should you use after the show? Below are five important tips to successful trade show follow up, plus a few bonus ideas to help you get the most out of every conference lead… 5 Keys to Successful Trade Show Follow Up: Sort and Qualify Trade show Leads. Immediately categorize your show leads into hot, warm and cold categories. (Designating each A, B, C will do.) A Leads: You had a conversation...
Read More