3 Reasons Your Emails Aren’t Getting Noticed
How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan
In our previous blog post, we explored the importance of gathering information from prospects to better serve them in your sales efforts. Today, we will delve deeper into Question Guidelines designed to help you build comprehensive prospect profiles and improve your sales results. You can transform simple data points into actionable insights about your potential customers by asking the right questions. Turning Contacts into Prospects: Using these probing questions is an effective way to unlock valuable information and understand your prospect’s situation. Remember, these questions are...
Read MoreUrgent: Required Email Changes to Amplify Your Corporate Training Outreach
In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...
Read More5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock
You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...
Read MoreFrom Clicks to Customers – 23% More Leads in Jan/Feb!
January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year… Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond. New, high-quality sales leads are PARAMOUNT to your success. Mentor...
Read MoreEmail Marketing Mastery: Unleashing Your Inbox Impact by Jae-ann Rock
If your emails are going unnoticed, it could be attributed to several common errors. But with a little effort, you can fix each of these to increase your results! 1.) Targeting Mistakes One reason your emails might be overlooked is due to incorrect targeting. This could result from outdated contact information or the fact that you’re reaching out to individuals who aren’t the key decision-makers in the field of Corporate Training and HR that you need for success. Outdated In-house Data: If you’re solely marketing to your in-house database, chances are it’s filled with...
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