Ask These 5 Questions Before Buying a Lead List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read MoreWhat to Know About L&D Buyers Today by Jae-ann Rock
We all know that L&D leaders are looking for solutions to meet the changing needs of their organizations and learning and development initiatives. But, when marketing and selling to this sector, it’s important to know: Who is the L&D buyer? How do they make buying decisions? Where can you find an accurate list of these decision-makers? Let’s explore these topics… 1.) Who is the average L&D buyer? Age: The average L&D buyer is 40-50 years old. Gender: The majority of L&D buyers are women. Education: The average L&D buyer has a master’s degree. Job title: The...
Read MoreGet Control Over Your Lead Gen Results
As a sales and marketing professional, you are responsible for helping your company create marketing campaigns that generate qualified leads and improve sales. And, you are likely always searching for proven ways to improve control over campaign results… If you are using an in-house database for your marketing efforts, be advised – your list is likely full of JUNK. First – what is data decay? It is a degradation in the quality of data. GOOD data is required if you want to boost marketing efficiency and sales results. Consider the following stats: The data decay rate of B2B...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
I was recently reminded that marketers could use a refresher about email marketing “do’s and don’ts.” We all know that when DONE CORRECTLY, email marketing is a proven and highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time So, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. (Then, in our next email, we will review the top 10 email marketing “Don’ts.”) 10 Email Marketing “Do’s” to Maximize Success Follow all...
Read MoreUpdated Info: B2B Email Marketing Best Practice Tips by Jae-ann Rock
Despite all the new marketing channels available for B2B marketers today, according to Hubspot and Litmus, email marketing still provides an impressive $36 return for every $1 spent! So – what recommendations can you employ to achieve similar results? We have some updated information to help answer this question… WHEN TO SEND First, in B2B email marketing, Tuesdays and Thursdays have historically had the best open rates. However, the latest data shows a change in this pattern: According to a 2022 report by Campaign Monitor, the highest open rates for B2B emails is on Mondays (at...
Read MoreTop B2B Marketing Trends When Selling to L&D
We all know that the Learning and Development (L&D) industry is constantly evolving, so keeping up with the latest marketing trends is essential for success when selling to this industry. As B2B marketers, it’s important to understand the current trends to more effectively reach and engage potential customers and build a healthy sales pipeline. We have gathered information from some of the top research companies in this area to find out what’s working in 2023. First, it’s important to know that according to a recent American Marketing Association survey, more than 65%...
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