Sobering Lead Gen Statistics & Effective Remedies by Pat Ryan & Jae-ann Rock
We know 2020 has been a challenging year on many fronts. But, by focusing on what you CAN control, you can stay on a positive track and regain control over your lead gen & pipeline development process. After all, remaining positive is ESSENTIAL, especially in SALES! So let’s investigate some lead gen statistics and determine what actions you can take TODAY to regain control over your sales pipeline development process. First, according to Hubspot, more than 40% of salespeople recently interviewed say PROSPECTING is the most challenging part of the sales process, followed by closing...
Read More[5 Steps] Account-Based Marketing when Targeting Training & HR
If you’re not yet using Account-Based Marketing in your B2B outreach, it is certainly worth investigating… As a matter of fact, ABM can have a huge positive impact on your company’s bottom line as evidenced by the following. Of companies using an ABM strategy: 87% report that ABM outperforms every other marketing investment (Source: ITSMA) 91% increased their average deal size, and 25% of respondents saw increases of > 50% revenue per deal. (Source: SiriusDecisions) The average annual contract value increased by > 170% (Source: ABM Leadership Alliance) Account-Based...
Read More5 Ways to Nurture your “Not Now” Prospects by Jae-ann Rock
You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...
Read MoreHow to Create Value-Added Marketing Content by Jae-ann Rock
In our last article, we presented information about emerging marketing trends during the COVID19 pandemic. One key take away from these trends shows an increased appetite for value-added, marketing style content, versus “salesy” content. So this week, we thought it would be helpful to dive deeper into the topic of value-added content while answering commonly asked questions: How do we create engaging, value-added content? How do we promote our content to the right target audience in our industry? How do we leverage email marketing while minimizing our email opt-outs? The key to...
Read MoreEmerging B2B Marketing Trends [during COVID19] by Jae-ann Rock
There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes. We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing plans during these tumultuous times. And remember, if we can help in any way, please contact us. We’re here to assist in your Corporate Training, e-Learning & HR outreach as you work hard to keep the wheels of...
Read MoreYou Reap What You Sow (with video message from Pat Ryan)
During these uncertain times, with many conferences and in-person meetings being canceled due to COVID-19, Mentor Tech Group stands committed to helping you stay on track in your sales outreach efforts. To that end, we know you still need to market to Corporate Training, e-Learning and HR decision-makers. That’s why we’ve put together the following video message with helpful tips to keep your sales funnel flowing during challenging times. Please click here for Pat Ryan’s new video message The RIGHT marketing efforts NOW will yield sales results in 6-12 months, when business gets back on...
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