Tips for Webinar Success with Targeted Lead Lists
February isn’t just about heart-shaped chocolates—it’s also one of the best months for webinars! January and February see a significant boost in attendance, making now the time to capitalize on audience engagement. HubSpot’s research confirms that audience interaction (e.g., Q&A, polls) is highest in the year’s first quarter. Are you leveraging your lead lists effectively to maximize webinar success? Simply relying on your existing contact list to market your webinars is like fishing in a depleted pond. The key to success is strategically leveraging high-quality lead lists to...
Read MoreThe Urgent Need for Updated Decision-Maker Lists in the US Corporate Training Market
In 2025 the US corporate training, talent management, and eLearning market is undergoing a rapid transformation, driven by technological advancements and evolving workforce needs. Companies selling into these industries have a great opportunity to grow their business and will need better access to accurate and updated lists of decision-makers to effectively target their solutions in 2025. Here’s why: 1. The Expanding Influence of Learning Leaders VP of Learning & Development: This role is increasingly common, overseeing all aspects of learning and development, including strategy,...
Read MoreSeeking Ways to Reduce Your 2024 Taxable Income? Act now
Now is the ideal time to invest in Mentor Tech Group’s cutting-edge market intelligence to set yourself up for success in the coming year— and potentially reduce your 2024 taxable income! Why Act Now? Did you know that you can deduct the entire cost of MTG’s custom-built database as a 2024 business expense? Investing before the year-end could lower your tax liability while providing unparalleled access to key decision-makers in Corporate Training, HR, and Talent Management. Not Ready to Receive Your List Immediately? No problem! You can make your purchase now and schedule list delivery for a...
Read MoreDitch the “Cheap” List & Stop Throwing Money Away!
We get it. Finding quality leads in the Corporate Training and HR world is a constant battle. Trade shows, LinkedIn, and those tempting “inexpensive” contact lists all seem like viable options. But beware – that bargain list might be the most expensive mistake you make. The High Cost of Low-Quality Data While a cheap list might seem like a quick win, it often backfires. These lists are typically riddled with outdated information, inaccurate contacts, and non-decision makers. This translates into two major costs: Lost Time: Your valuable sales reps waste precious hours sifting...
Read MoreBoost Q4 Sales in Corporate Training & HR by Jae-ann Rock
As 2024 winds down, it’s crunch time to hit those ambitious revenue goals! Don’t let the year slip away without capitalizing on these proven strategies to boost your sales and marketing results in the Corporate Training & HR sector. 5 Tips to Supercharge Your End-of-Year Sales: 1. Incentivize High-Impact Sales Activities: Motivate your sales team by implementing a strategic reward system that aligns with your company’s objectives. Focus on incentivizing behaviors that drive tangible results, such as: Increased outreach: Reward the number of daily calls, new prospect...
Read MoreUnlock the Magic to Attract & Convert More Corporate Training and HR Clients
Have you ever wondered how Disney consistently captivates audiences and creates lifelong fans? Now, imagine applying those same principles to attract and convert more Training and HR clients. Many of Disney’s strategies offer invaluable lessons for your business growth. Let’s unlock their secrets and translate them into tangible success when marketing/selling to the Training and HR world! Strategies for Success 1.) Focus on Customer Loyalty Disney excels at building relationships with its customers. They understand that existing customers are more likely to make additional...
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