Remote Work Revolution: A GOLD RUSH for HR & L&D Providers
The COVID-19 pandemic accelerated a seismic shift in how and where we work. Remote and hybrid models have become the norm, not the exception, and this transformation has profound implications for organizations and the vendors who serve them. For sales and marketing leaders in the corporate training, HR, and L&D sectors, understanding and adapting to this new landscape is critical for success. The New Normal: A Distributed Workforce The traditional 9-to-5, in-office workday is no longer the standard. Employees are increasingly demanding flexibility, seeking a better work-life balance, and...
Read MoreThe Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes
In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...
Read MoreThe Top 10 DO’s of Email Marketing That Drive Results
Email marketing is still one of the best ways to reach customers online. If you do it right, it can help your business grow tremendously. It’s a great strategy for finding new leads, getting more sales, building a loyal following, bringing people to your website, and keeping in touch with your customers over time. To make the most out of email marketing, here are the top 10 things to do that can help drive real results: Choose Your Email List Source Carefully: While growing your email list organically is a great strategy, sometimes you need a boost to reach a wider audience. In those...
Read MoreTrade Show Success: 3 Secrets to Skyrocket Your ROI
Understanding the Corporate Training & HR Landscape We work closely with corporate training and HR professionals, providing us with a deep understanding of their unique challenges and priorities. One persistent issue is maximizing return on investment (ROI) when participating in trade shows. While major overhauls might seem tempting, often it’s mastering the fundamentals that leads to the most significant results. Let’s delve into three proven strategies to elevate your trade show success: 1. Pre-Show Outreach: The Proactive Advantage Shift from a passive mindset to a...
Read More3 Reasons Your Emails Aren’t Getting Noticed
How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan
In our previous blog post, we explored the importance of gathering information from prospects to better serve them in your sales efforts. Today, we will delve deeper into Question Guidelines designed to help you build comprehensive prospect profiles and improve your sales results. You can transform simple data points into actionable insights about your potential customers by asking the right questions. Turning Contacts into Prospects: Using these probing questions is an effective way to unlock valuable information and understand your prospect’s situation. Remember, these questions are...
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