Finding Prospects: Mailing, Emailing, or Calling – Which Works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
Read More5 Tips to Rev Up Results when Marketing to Corporate Training & HR! by Jae-ann Rock
August is nearly over and we all know that September means “back to school” and “back to business”! The push is on. So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain you are rewarding the right behavior, aligned with your...
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