5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock
You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...
Read MoreUnlocking Effective Marketing to Corporate Training & HR by Jae-ann Rock
While there are many ways that companies attempt to market and sell to Corporate Training and HR decision-makers, not all are successful. Many fail miserably. But there’s no need for that! Are you looking for ideas to generate better results when marketing to Corporate Training and HR? We have some proven answers for you… As a matter of fact, Mentor Tech Group has removed ALL the guesswork for you. With more than two decades of specialization in this industry, we’ve gained profound insights into what works. Partnering with Mentor Tech Group grants you access to our...
Read MoreAsk These 5 Questions Before Buying a Lead List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read More5 Ways to Grow Sales Using Value-Added Content
Content marketing is all the rage these days… But, you may be overwhelmed at the thought of producing value-added content on a regular basis. Like other companies marketing to Corporate Training & HR, you probably want to know: How do we create engaging, value-added content? How do we develop our brand as a thought leader in our industry? How do we send content regularly while minimizing our email opt-outs? The key to an effective email marketing strategy is to be sure you have a marketing and communication strategy that delivers value-added content to the right audience on...
Read MoreGet Control Over Your Lead Gen Results
As a sales and marketing professional, you are responsible for helping your company create marketing campaigns that generate qualified leads and improve sales. And, you are likely always searching for proven ways to improve control over campaign results… If you are using an in-house database for your marketing efforts, be advised – your list is likely full of JUNK. First – what is data decay? It is a degradation in the quality of data. GOOD data is required if you want to boost marketing efficiency and sales results. Consider the following stats: The data decay rate of B2B...
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