Three Tips to Instantly Improve Your Email Campaign Results by Jae-ann Rock
Even today, email marketing remains a cornerstone of digital marketing, with 33% of marketers considering email their most valuable marketing channel (HubSpot, 2023). It’s not just about sending messages – it’s about nurturing leads, building relationships, and ultimately driving revenue. However, to harness the full potential of email marketing, you need to optimize your campaigns for maximum impact. Here’s how: 1.) Optimize for Mobile It’s no secret that mobile usage dominates the digital landscape. A significant 41.6% of emails are opened on mobile devices...
Read MoreThe Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes
In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...
Read More3 Reasons Your Emails Aren’t Getting Noticed
How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 1 of 2)
In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...
Read MoreUrgent: Required Email Changes to Amplify Your Corporate Training Outreach
In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...
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