3 Reasons Your Emails Aren’t Getting Noticed
How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 1 of 2)
In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...
Read MoreUrgent: Required Email Changes to Amplify Your Corporate Training Outreach
In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...
Read MoreFrom Clicks to Customers – 23% More Leads in Jan/Feb!
January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year… Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond. New, high-quality sales leads are PARAMOUNT to your success. Mentor...
Read MoreTips to Achieve Improved Marketing ROI in 2024 by Jae-ann Rock
As you plan your 2024 marketing strategy and budget, it’s crucial to assess the expected return on investment (ROI) for each tactic before committing any funds. Start by evaluating whether your team is wasting time on outdated prospecting methods, like obsolete trade show lists or generic marketing lists lacking a focus on Learning and Development decision-makers. These outdated lists often lack ACTUAL decision-makers, leading to real issues for your sales team such as: Jumping between contacts to find the right decision-maker. Delays due to a lack of direct contact numbers. Navigating...
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